Statement on Automated Social Media Reporting Tools
Has your company invested more in artificial intelligence than either Google or Facebook? Of course not. Clearly, these two companies have both the financial and technological means to solve most problems through the use of algorithms and artificial intelligence. However, when faced with analyzing and filtering internet content, they leverage human intelligence as the only effective way to do the job.
Many social media intelligence companies are purporting to deliver accurate results, having you believe they have come up with effective automated tools using purely artificial intelligence and algorithms. However the two biggest companies in the space have made a business decision to employ tens of thousands of people to filter and curate internet content. These companies understand that context matters and that machines cannot do this job effectively. (Please refer to the recent NPR expose and reporting on the film "The Cleaners")
When it comes to contextual content, both Facebook and Google have concluded there is no substitute but to leverage human intelligence. The conclusion is clear - two of the worlds smartest companies know they cannot rely on artificial intelligence to police acceptable content on the internet. So why would any lesser being believe and sell you on the fact that their automated tools work effectively or can do a better job than Facebook or Google?
And, when it comes to social media and internet content, the most disruptive development in the way human beings communicate and disseminate information in history, companies and individuals that rely on accurate and meaningful findings must make the best decisions possible. Relying on tools that are inherently so flawed in their ability to deliver salient results that not even Google or Facebook have internally developed their own, is risky.
At Social Discovery, we have understood this from the beginning of our history. Relying on our CPU + IQ model, Albert Intelligence (AI), we deliver results that are analyzed and curated on every report. Recently we have evolved this model to our patented Albert Intelligence model - AI. Combining the best of software, while understanding and embracing that human intelligence is the only answer to a whole world of problems. Let us show you how Albert Intelligence can help your company or organization solve your problems today. SDC uses Albert Intelligence to deliver reporting results and analysis on social media and internet content reporting with the highest quality and most competitive pricing available.